Author: Designer Writer

How Shein uses Influencers & Voucher Codes to Control Brand Image

I think that Shein is a fascinating company, and it’s well worth taking a look at what they have done over the years to achieve such a large amount of success despite having, well, a very sub-par product to be frank. The clothes aren’t good folks, but you see this company everywhere. They’re all over social media (we’ll talk about that being key to their success), you’ve probably seen at least one Instagram-er mention the voucher that Shein gave them for 30% off just for their followers. They even had an event at New York Fashion Week! So how have they pulled this off?

Hook ’em with the low prices and the discount codes

Step one in their plan is quite simple: their prices are lower than anybody else’s and they have voucher codes to save you even more. You can get dresses for less than £20, shoes for under £15, and trousers and tops as low as £5. And then you get to use your coupon code for an additional 15-30% off. Oh but it looks like it only works if you order is over £75, so maybe I’ll throw in that jumper I’d been eyeing as well…you see …

Is Web Design Realistic for the Average Computer User?

A lot of small businesses are looking to make the move to online these days. With the pandemic still going strong many business owners have had to find creative ways to stay open and still offer their services to customers in a safe manner. If you are looking to make the move to online you may be considering building the website yourself to save some money, after all you manage all of your social media marketing and are pretty computer savvy. I understand, times have never been tougher for small business owners. But how realistic is building a website for the average computer user?

What is the scope of your project?

When I say ‘scope’, I mean what kind of a website are you looking for and what do you want it to be able to do? Are you looking for a basic informational website with some service listings and a contact form, or do you want a full functional online shop with integrated payments? Does your website need to be secured because you will be capturing payment information from customers? Does it need to manage inventory? Do you want a paywall so that only subscribers can visit certain areas …

What is Brand Analysis?

If you work with us here at Cambridge Web Studio, before we start doing any concrete work on design or building out a website we will be doing a brand analysis for you. We find that most of our clients are unsure about what that is, and why it will benefit their company. Even if your company is just you and an Instagram feed right now, you have a brand. Let’s go over some of the basics.

What is a brand?

Your brand is not your logo, your website, or your hashtags although those do all contribute to it. If I had to distill it down to it’s simplest essence, your brand is the feeling that people get when they hear your name. Let’s take Nike for example, what sorts of feelings and images do you get when you hear that name? You might think ‘athlete’, ‘determination’, or ‘courage’. As an exercise come up with some other major brand names and brainstorm what you associate with them.

If you’re thinking to yourself ‘That’s all well and good for giant companies but I’m just one person’ well then think of Oprah, Martha Stewart, or Tony Robbins. Those are all brands built …

How to Promote Your Website Through Forums

Once you have a website, you need visitors. One strategy is to promote yourself through online forums, please note that we advocate actually participating and not spamming! It’s a bit of a time consuming method, but it can be very effective.

Don’t Have a Website Yet? Use These Promo Codes

If you still need to purchase a domain and web hosting, we recommend GoDaddy. It’s reasonably priced, very fast, and has excellent customer support. We even found these web hosting promo codes for 2020 that can save you some money on your website. It never hurts to keep things as lean as possible with your online business, particularly when you are first starting out.

Guide for Promotion in Online Forums

If you think you can be a successful online marketer by being an anonymous Webmaster, you are kidding yourself. Because of the many scam sites on the web, people have become very careful when shopping online. They need to know that they can trust you and that you are a real and honest person. So if you are not some famous brand that everybody knows, you need to win peoples trust in some other way. You need to …

Cambridge Web Studios – Beauty in Design

Design

“Creativity is to discover a question that has never been asked.”

– Kenya Hara

We believe that good design can greatly enhance user-experience. On the web, design needs to answer questions about functionality, usability and above all clarity.

Open Source and Budget-Friendly

Many web development firms will overpay for website features like stock photos, social pages and more. We utilize every coupon website for webmasters possible (such as this 2-year deal for VPN services), and then pass those savings onto you. We make sure that we use every resource possible to improve the quality of our service, and price ourselves below the competition.

For the sake of transparency, these are just a couple of the sites we use to lower our costs for our customers:

  • iStock promo code – this site has lots of subscription discount codes for web products like domain registrations and hosting. We mainly use it to to save 20% or more off of high-quality stock photography that gives our websites a more professional look and feel.
  • webhostinghero.com – we use this website’s free speed tester to ensure that our websites are incredibly fast and don’t weigh down their servers.
  • Savingstory.com – For landing pages, we

Getting Your Real Estate Website Design Right

Real Estate is a Special Industry in and of itself:

Only rarely does the average individual need to trust a professional with half his life’s earnings. Anyone in real estate needs to work hard on winning the confidence of the average home buyer.

This is where web design can be so important in the real estate world. Effective website design can be very important to any possibility of success in the real estate business – more so than any other. The website happens to be the first point of contact that a potential client may have with such a business. The right kind of design is likely to inspire confidence in such a visitor and can persuade him to actually get in touch. What exactly is it that goes into quality real estate website design though?

Tip #1: Save Money with Coupons.

First off, you can look at the latest in web design trends and themes. Starting off with a quality hosting provider is very important. But that doesn’t have to be prohibitively expensive. Every hosting company has promotional offers for hosting as well as free domain name offers. Right now Hostgator is having a 60% off promotion, for …