How Shein uses Influencers & Voucher Codes to Control Brand Image
I think that Shein is a fascinating company, and it’s well worth taking a look at what they have done over the years to achieve such a large amount of success despite having, well, a very sub-par product to be frank. The clothes aren’t good folks, but you see this company everywhere. They’re all over social media (we’ll talk about that being key to their success), you’ve probably seen at least one Instagram-er mention the voucher that Shein gave them for 30% off just for their followers. They even had an event at New York Fashion Week! So how have they pulled this off?
Hook ’em with the low prices and the discount codes
Step one in their plan is quite simple: their prices are lower than anybody else’s and they have voucher codes to save you even more. You can get dresses for less than £20, shoes for under £15, and trousers and tops as low as £5. And then you get to use your coupon code (Here’s a good resource for 3rd party coupons) for an additional 15-30% off. Oh but it looks like it only works if you order is over £75, so maybe I’ll throw …